Just as we thought we were bridging the divide between us and them, it breaks open again.
The New York Times ran a story the other day about the costs web companies face as they peddle their products—Facebook, YouTube—in developing countries. The ads featured on those sites just don’t produce results, said the story. Profits are impossibly tiny.
But in a world where half the population of 6.8 billion lives on less than $2 a day, should that come as any surprise to web entrepreneurs? Most people don’t have the luxury to consume anything but the basics. Laser hair removal and “cute and comfy” shoes—both now hawked on Facebook—don’t meet that standard. Read the rest of this entry »

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