Posts Tagged ‘Faith in Public Life’

Climate change: re-branding a crisis

May 6th, 2009 | by Anna Kramer

Did you know that “global warming” is too depressing to talk about these days? Yep, it’s true. Instead,  we can call it “our deteriorating atmosphere,” like it’s a beloved old relative who’s begun the unavoidable aging process. And “energy efficiency” just sounds scary. Instead, it’s all about “saving money for a more prosperous future.”

In the Carteret Islands, Papua New Guinea, a rise in sea level is cutting off people’s supplies of fresh water and fertile land. The islands’ residents will be among the first people to be forced to migrate due to climate change. Photo: Toby Parkinson / Oxfam

In the Carteret Islands, Papua New Guinea, a rise in sea level is cutting off people’s supplies of fresh water and fertile land. The islands’ residents will be among the first people to be forced to migrate due to climate change. Photo: Toby Parkinson / Oxfam

While we’re at it, there’s got to be a more upbeat way to talk about people in the world’s most vulnerable communities, who bear the brunt of the effects of climate change. Instead of poor, perhaps we could call them “those of lesser wealth.”  And the Carteret Islanders of Papua New Guinea, whose homes are disappearing due to rising sea levels? They’re just in the wrong place at the wrong time–or in other words, “locationally challenged.”

OK, so I made up the last couple of examples. But the first two come from a very real recent attempt to re-brand climate change to make it more palatable to the public.

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