Oxfam America Blog

The year before I came to graduate school in the United States, I taught English and Social Studies at my old high school in Bombay. On the first day of teacher training, our impassioned headmistress Ms. Shirin Darasha, opened with, “There are three things you need to know about being a teacher. I want you to remember these every day as we start the new school year: Encourage, encourage, encourage.”

CHANGE alumni reunited in Boston earlier this month. Photo by: Cheryl Colombo/Oxfam America.

To encourage means to impart courage; to embolden; to give support to; and to foster. Oxfam America’s youth leadership program, the CHANGE Initiative, lives and breathes this value. You can see it in the faces of the 50 or so college students who come to Boston every summer for leadership and advocacy training, which prepares them to promote social change on a local and global level. They are scrubbed full of hope and excitement, and their energy to make a difference is palpable in how they respond to and engage with Oxfam staff during the week-long intensive training. To date, CHANGE has trained nearly 550 students from over 200 campuses.

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This week, campaigners dressed as the G20 world leaders took to the streets of Pittsburgh, dressed as — who else in that football-loving town — the Pittsburgh Steelers.

Oxfam asked that the G20 leaders protect poor countries, which have been struggling to respond to the global recession, high food prices, and the impacts of climate change.

 “Home is where I want to be. Pick me up and turn me round.”

Those are lyrics from an old Talking Heads song. They’ve been stuck in my head the last few days as my husband, John, and I have been driving around the greater Boston area looking for a new house.  You see, when we bought our 800-square-foot condo four years ago, there were just two of us. But with the arrival of our daughter, Olive, earlier this summer we’ve quickly run out of room.

Now we’re looking for a place twice as big. And we’re debating what’s most important to us. Do we move to the suburbs for the schools? Or to stay in the city for the restaurants and shops? Do we want an old house with character? Or a gut renovation that’s move-in ready?

The more we see, the more confused we get. But yesterday, after looking at yet another place that was great but not quite perfect, I had a thought. No matter what type of building we choose, and no matter what the town or neighborhood, we’ll be happy. We’ll be together. And that’s what matters most.

That realization got me thinking about the many homes I’ve been invited into over the years while traveling for Oxfam. Whether tiny rooms or sprawling complexes, constructed of wood or tinder block, with tin or thatched roofs, they have all been modest by American standards. But each had a family that tended to it with loving care, hanging portraits of ancestors and gods on the walls, sweeping out every bit of dirt, and preparing elaborate meals for guests.

In southern Ethiopia, Loko dadacha built her house, with the help of neighbors. The latest fad in her village of Gutu Dobi has been to paint the outside walls with decorative patterns. Photo by Eva-Lotta Jansson.

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Cotton famers load a truck in Sibirila, Mali. Photo by Rebecca Blackwell/Oxfam America

The first time I went to Mali, about five years ago, I met with a group of cotton farmers just a few hours east of Bamako. It was near the harvest time, and you could see the white dots on the scrubby little plants all over the countryside, but there was not much optimism among the farmers in the cooperative I visited that day. Most of them reported that they work all year, sell their cotton to the government agency that exports all the cotton grown in Mali, and after they pay back their loans they don’t usually walk away with enough to make it worth the effort. Some years they would get just about $100. A relatively good year was $200 or $400.
Farmers in Mali told me they only grow cotton because they know their government will buy it from them for cash, which they need for health care, school fees, and other expenses. They can also get fertilizer from the government on credit — if they use it to grow cotton.
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During my first year in book publishing, I would often balk at parties when people asked, “What do you do? Are you an editor?” I had to begin by explaining that working with authors and booksellers to bring a book to market was the other half of the profession, but I did not like casting myself as a marketer because their inevitable response would be a smug, quasi-judgmental “ah.” Very quickly, I made peace with the fact that because my work involved selling books and ideas−not soap or violent video games−there was inherent meaning in what I did.

Now, I work as a press officer for branding at Oxfam America, where, given our mission, marketing is still sometimes a dirty word. Which brings me to Nick Kristof’s assertion in a recent column: that toothpaste sellers do a better job of peddling their wares than non-profits do, even in situations of urgent need.

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So I’ve finally taken the plunge: I joined Twitter.

People join Twitter every day, of course, but for me the decision had a special significance. Back in April I blogged about the risks of Twitter and what those could mean for Oxfam; my post generated lots of responses, both online and in person.

Oxfam America has had our own Twitter feed for a while now, and it’s definitely helped us get the word out. (Ironically enough, a few readers mentioned that Twitter was actually where they found my blog post.) But I had, and still have, some real reservations about it. As a writer, I worry about the erosion of language and all its power and nuance. As a communicator for social justice, I fear the abbreviated form could also mean the end of in-depth storytelling as we know it. So in some ways, joining Twitter–even though I did so for personal, not Oxfam-related, reasons–felt like a surrender.

However, I admit that I might possibly, just maybe, could have overreacted.

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Students get computer training at AJA in Bamako, Mali. Photo by Nick Rabinowitz/Oxfam America

Just as we thought we were bridging the divide between us and them, it breaks open again.
The New York Times ran a story the other day about the costs web companies face as they peddle their products—Facebook, YouTube—in developing countries. The ads featured on those sites just don’t produce results, said the story. Profits are impossibly tiny.

But in a world where half the population of 6.8 billion lives on less than $2 a day, should that come as any surprise to web entrepreneurs? Most people don’t have the luxury to consume anything but the basics. Laser hair removal and “cute and comfy” shoes—both now hawked on Facebook—don’t meet that standard. Read the rest of this entry »